It’s easy to take those sweet treats in your pantry for granted, who thinks about the story behind that big, red bag of Pioneer Sugar. We do!
MLive and Michigan Best’s Amy Sherman was curious to know more about the sugar she uses so often, especially when she learned that Pioneer Sugar comes from a Michigan-based company, Michigan Sugar Company. Her curiosity was piqued when she read Michigan Sugar Company’s purpose statement,
“Michigan Sugar Company aims to make life sweeter, both literally and figuratively, for our grower-owners, employees, customers, partners, and communities. Whether it’s a bag of our pure, all-natural sugar helping you bake your favorite family recipe, sponsorship of an important community event, providing a quality and stable work environment, delivering an order on time and as expected, or helping maximize profits for our grower-owners, Michigan Sugar Company has been Making Life Sweeter since 1906.”
Check out the videos below to learn more about Michigan Sugar and how you go from a sugar beet (or 7) to a bag of sugar.
We’ll be posting new videos exploring Michigan Sugar Company each week, be sure to come back to learn more!
Episode 1, in this first episode exploring Michigan Sugar, Amy Sherman talks with Rob Clark about how the company came to be and what makes Michigan Sugar so special.
Episode 2, in this episode Amy Sherman talks with Michigan Sugar Company’s president, Mark Flegenheimer, whose family has been in the sugar business since the 1920s
Episode 3, in this episode Amy talks with Pedro Figueroa, Michigan Sugar’s vice president of sales and marketing. They talk about the details of the sugarbeet processing, Pioneer Sugar’s new red bag, and how Pioneer Sugar is one of the few sugars that is 100% vegan certified.
Episode 4, in this episode Amy talks to Ellen Smith, the executive director of Human Resources at Michigan Sugar. As a locally grown, locally owned business, Michigan Sugar is proud to support local communities through its owner-grower farms and large employee base at its processing plants. Find out about what kind of employment opportunities are open at Michigan Sugar, and how to apply (www.michigansugar.com/careers).
Episode 5, in this episode Amy talks with Jim Ruhlman, Michigan Sugar’s executive vice president. They discuss the agricultural side of the sugar production process and how the ‘root’ of the company is the 900+ grower-owners, who not only farm the actual sugarbeets, but also collaborate on seed varietal testing and approval.
Episode 6, in this episode Amy talks with Jason Lowry, Michigan Sugar’s vice president of operations. We learn the processing details from farm to factory (spoiler: it involves sugarbeet ‘french fries’) to red bag of Pioneer Sugar.
Michigan Sugar Company fun facts:
- Michigan Sugar Company has been operating since 1906 and has been farmer-grower owned since 2002
- There are 900 farmer-grower owners
- Michigan Sugar Company has tested around 300 seed varieties, narrowing that down to up to 20 varieties that have been approved for use in the specific field growing conditions of their farms
- 18% of a sugar beet is sugar
- Michigan Sugar company growers plant and harvest 160,000 acres of sugar beets annually
- That means 1.1 billion pounds of sugar are produced per year
- It takes about 7 sugar beets to make 1 bag of sugar
- Michigan Sugar operates 4 sugar beet slicing factories, including the oldest sugar beet slicing factory in the USA, located in Caro, Michigan.
Episode 7, in this episode Amy Sherman talks with Corey Guza about the science of creating amazing sugar.
Episode 8, Amy Sherman talks to the 2020 Michigan Sugar Queen Shaelynn Lavrack about life as the queen.
Episode 9, Amy talks to Adam Herford, chairman of the board and one of the over 900 grower-owners of Michigan Sugar. His multi-generation, over 100 year old farm, W.A. Herford & Sons, has been growing for and working with Michigan Sugar since his great-grandfather. He gets into the details of the grower-owner setup as well as the crop rotation, weather, and sustainability.
Episode 10, in this episode Amy talks with Kevin Messing about his role as a field consultant for Michigan Sugar.
Episode 11, in this episode Amy talks with Kelly Scheffler, Michigan Sugar’s Bay City factory manager. Kelly walks us through the day-to-day operations of Michigan Sugar and some of the history, including how the currently operating factories are the original factory buildings, built in the 1900s, and upgraded and expanded since then. Kelly and his family have been a part of that long Michigan Sugar history for 3 generations, since his dad and continuing to his son.
Episode 12, in this episode Amy talks with Elizabeth Taylor, the Ag relations and communications manager for Michigan Sugar. Elizabeth is in charge of the popular sugarbeet processing plant tours for Michigan Sugar. In normal times they average about 1,200 people through in a year, during their tour season from the end of September through February.